According to Greg Sargent at TPM.
The McCain campaign has outspent the Obama camp by hundreds of thousands of dollars, and in some cases by as much as a million dollars or more, in virtually all of the nearly dozen battleground states where both campaigns are up on the air, according to a firm that tracks national advertising.I can personally attest to the Wisconsin numbers. Over the past week, I've seen at least 6 McCain ads here in Milwaukee, compared to the first Obama one last night during the Olympics. That McCain is spending so heavily in Milwaukee is itself astonishing. This is a city that voted 73% for Kerry in 2004 and went almost as massively for Obama over Hillary during the primary. But McCain has gained significant ground in the past month, having been down by 13 to now only 5. Obama really needs to step up his game otherwise I fear that this could become a red state in November.Evan Tracey, the chief operating officer of TNS Media Intelligence/Campaign Media Analysis Group, confirmed to us in response to our questions that McCain's campaign has racked up a huge ad spending advantage in what he called "traditional battleground states," the states that both campaigns are sinking cash into.
McCain is advertising heavily in 11 traditional battlegrounds; Obama is advertising in those same 11 plus roughly seven more; and McCain holds a heavy advantage in virtually all the 11 shared states.
The comparison is significant, and in one sense it lends comfort to Obama, because McCain has not been able to pull ahead in those states despite vastly outspending him in them. But the flip-side of this is that Obama has not been able to make significant enough headway in many of the seven states where Obama has the airwaves to himself.
Here's the comparison of the two camps' spending on ads up to the present in the 11 states where both are up on the air, according to Tracey:
Iowa: McCain has spent roughly $700,000 more than Obama.
Missouri: McCain has spent roughly half a million more than Obama.
Ohio: McCain has spent approximately one million more than Obama.
Pennsylvania: McCain has spent roughly a million and a half more than Obama.
New Hampshire: Spending is about even.
New Mexico: McCain has spent approximately $300,000 more, and has outspent Obama by roughly two to one.
Nevada: McCain has outspent Obama by $800,000, also roughly two to one.
Missouri: McCain has spent $500,000 more than Obama.
Virginia: Obama has spent a million more than McCain, largely because Obama is advertising statewide while McCain is only up in the northern part of the state.
Wisconsin: McCain has spent roughly a half million more than Obama.
North Dakota: Obama has outspent McCain by around $170,000.
|
|
|
Permalink :: 9 Comments :: Post a Comment
|
In order to post a comment, you must be logged in. If you have a member account, please log in to comment.
If not, you can make an account right here. It's quick and free.
